After an illustrious career with more than 34 years of marketing experience, Campus Federal has promoted Bonny Botts to Senior Vice President of Marketing and Business Development.
Botts was hired as the Vice President of Marketing at the credit union in 2014, and since then has been instrumental in implementing the company’s strategic direction and digital innovation efforts. Her accomplishments at Campus Federal include redesigning the company’s website, elevating the credit union’s brand and public relations efforts, being named a Sales and Marketing Executives of Greater Baton Rouge Marketer of the Year, winning the 2019 Credit Union National Association Diamond Award for Membership Marketing and a multitude of Louisiana Credit Union League Excellence in Marketing Awards.
Botts will now oversee the credit union’s Business Development efforts in addition to Marketing, Public Relations and Brand Management.
“’Your Trusted Financial Partner for Every Stage of Your Life’ – this is our mission at Campus Federal and Bonny brings that to life daily,” Campus Federal Chief Operations Officer Kristie Daspit said. “She truly cares for the wellbeing of the members we serve and the team she leads. I am confident she will continue to succeed in her expanded role.”
Botts is an active member of the Baton Rouge Chapter of the American Advertising Federation, the Sales and Marketing Executives Greater Baton Rouge Chapter and a 1985 graduate of LSU’s E.J. Ourso College of Business with a degree in Marketing.