Campus Federal was honored with a Diamond Award that recognizes outstanding marketing and business development achievements in the credit union industry. Campus Federal won in the category of Membership Marketing for their recent campaign in partnership with LSU Sports Properties, “Score Big LSU Ticket Giveaway.”
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 36 categories ranging from advertising to community events and more.
Campus Federal won the Diamond Award for its entry, the Campus Federal “Score Big” LSU Football Ticket Giveaway. The campaign featured a promotional contest element of tickets and signed merchandise for the football, basketball and baseball seasons to support new member acquisition, aid in member retention, and create awareness of their relationship as LSU’s credit union since 1934.
“On behalf of LSU Sports Properties, a division of Outfront Media Sports, Inc and the LSU Athletics Department, congratulations to Campus Federal Credit Union for receiving the CUNA Diamond Award,” said LSU Sports Properties General Manager Lance Burgos. “LSU Athletics and LSU Sports Properties take great pride to be a part of Campus Federal’s marketing efforts and strategy. Campus Federal has been a long-standing partner of the LSU Athletics program, and a generous contributor to the LSU community.”
Award winners were recognized at the council’s 27th annual conference held virtually due to COVID-19. For more information on the Diamond Awards or to view the entire list of winners, go to http://www.adque.com/cuna/2020/CUNA_Menu.html.